BLOG

Soda - Fight the real enemy

Ever wonder where the name soft drink came from?

Apparently, soft refers to a drink that doesn't contain hard liquor. Unfortunately, soft drinks are not soft by any means. They contain an exorbitant amount of sugar. 

Growing up, I was not allowed to drink soda. But there is a misconception that soda is the only enemy when it comes to sugary drinks. That simply isn't true. Soft drinks refer to any beverage with added sugar or sweetener including soda, fruit punch, lemonade and sports and energy drinks. 

Bottom line is sugary drinks are a major contributor to obesity. 

On any given day, half the people in the U.S. consume sugary drinks; 1 in 4 drink at least 200 calories from such drinks; and 5% drink at least 567 calories—equivalent to four cans of soda. 

According to figures from the beverage industry, soft drink makers produce 10.4 billion gallons of sugary soda pop each year. That’s enough to serve every American a 12-ounce can every day, 365 days a year.

In the US, beverage makers spend billions on marketing with a substantial portion aimed directly at youth 2–17. So when Beyonce, Britney, Mariah, Sofia Vergara, Taylor SwiftKeither Urban, Jennifer Lopez and Simon Cowell are seen in a commercial  or on television, holding a Coke or a Pepsi, studies show that young adults follow along and drink what their favorite celebrities drink. Young adults see hundreds of television ads for sugary drinks, and the link to childhood obesity is clear if you pay attention to the independent studies, not the ones sponsored by the soda companies.

PEPSI-International-Ad-Britney-Spears.jpg

An average can of a sugar-sweetened soft drink contains 150 calories, almost of them from sugar. That's essentially 10 teaspoons of sugar, and if you drink a can a day, you will gain 5 pounds within a year. And that's just from drinking a can of soda.